Pure Diamond

Pure Diamond by THoO is a fragrance inspired by the legendary Cullinan Diamond - a symbol of understated yet immense beauty. This creation captures the essence of a diamond: clear, luminous, and timeless.

The fragrance opens fresh and sparkling with pear and bergamot, refined with pink pepper, nutmeg, and cinnamon. At its heart is sacrosantol, an innovative and sustainable molecule derived from sandalwood by-products. This note gives Pure Diamond its creamy, woody-mineral character. The base of gray amber and white musk provides depth, elegance, and a long-lasting, refined aura.

The completely transparent bottle - a first for THoO - allows nothing to distract from the pure brilliance of the fragrance itself. Pure Diamond is a modern interpretation of luxury that effortlessly strikes a balance between innovation and elegance.